VoiceWeb America Implements Movistar Mega SMS Promotion “El tren del dinero Movistar”
VoiceWeb America launched on behalf of Movistar “THE MOVISTAR MONEY TRAIN!” Promotion.
It began on November 15 and lasted for 30 days. The money train gave away Q5,000 per day every day!
In order to participate, subscribers had only to send the keyword WIN to 345. Once they had opt-in, participants started a fun interactive game, with every day bringing a new winner. Winners were participants who had accumulated the most points at the end of the day. Also, every Sunday a draw took place picking the winner of the prize within all participants regardless of the number of points accumulated so far.
The daily cash prize association to a top scorer winning format, ensured a very active participation from middle and top players.